You sit down to your blank page (or screen) to design your newspaper ad. Wow, you've got so many different offers. You want to sell everything you have in your one column, 5 inch ad. Don't. Pick one product or one service. Customers get confused when you start bombarding them with too much information. Pick one. Sell it.
How do I look like I know what I am talking about?
The Most Important aspect of Direct Mail?
Won´t using a dozen different fonts in my ad just spice things up?
How do you create good customer service?
Where do I publish my articles?
When and how should I write a press release?
How many products should I feature in a newspaper ad?
How do you build a network of customers?
How can you use web banners more effectively?
Guru Spotlight |
Joe Wallace |