Advertising on a Shoestring Budget Tips

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How can you use web banners more effectively?

How to Get the Most Out of FREE Banner Exchanges

If you have a website, and you have considered using the FREE banner exchanges out there, but were not sure of the effectiveness, do consider again. If you use them correctly, they can be somewhat effective. After all, it is free. When you choose a program, don't stop at one. Choose at least 4, putting their link code on the same page. This allows you to quadruple the potential page views, bringing you more response. Make sure your own banner looks more like text, and calls for an action (like click here for more information) and you will have better click-thru results.

When and how should I write a press release?

Got News? Write a Press Release!

Let's say you've just hired a new hairdresser at your beauty salon. You want to tell the community all about his credentials and experiences, but you've already spent your advertising budget for the quarter. What do you do?
You pull out your keyboard and start typing up a press release! Think you can't write? Think again. Just write down the facts--newspapers don't like a bunch of literary prose. Remember to answer the questions: who? what? where? how? why? when?
And don't put a sales message on your writing. Remember, this is NEWS and you're just letting the community know about something new in your business. It's okay to put a phone number and address and maybe your web or email address, but you shouldn't say "Come on down for our two-for-one cut sale!"
Don't write more than ONE double-spaced page. Send the announcement to the appropriate editor (i.e. the Business Editor). Make sure you put your contact information in the head of the page.
But don't stop at your local newspaper. As a member of our local chamber of commerce, we could make such announcements in their monthly newsletter as well. Look for publications in which you can make your NEWSWORTHY announcements!

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Guru Spotlight
Lynne Christen