Question:
Too much is good right?
Overcrowding
Don't overcrowd; you should leave a nickel size negative (or "white") space in at least one spot on your cards. Too much information can over-stimulate and draw your customers away from the point.
Advertising Frequently Asked Questions
How do I look like I know what I am talking about?
The Most Important aspect of Direct Mail?
Won´t using a dozen different fonts in my ad just spice things up?
How do you create good customer service?
Where do I publish my articles?
When and how should I write a press release?
How many products should I feature in a newspaper ad?
How do you build a network of customers?
How can you use web banners more effectively?
| Guru Spotlight |
| William Pirraglia |
