Less is More

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How many products should I feature in a newspaper ad?

Less is More

You sit down to your blank page (or screen) to design your newspaper ad. Wow, you've got so many different offers. You want to sell everything you have in your one column, 5 inch ad. Don't. Pick one product or one service. Customers get confused when you start bombarding them with too much information. Pick one. Sell it.



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PJ Campbell