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Your goal when you advertise is to get as many people as possible to read and agree with the ad you have written. You need a "grabber" - in a written ad that would be the headline that grabs attention and you need the body, which "sells" the product. In a print advertisement you must use as few words as possible to get your point across. The rule of "keep it simple" is a big rule here. No one is going to read a lot of 6 point type that explains the inner workings of your product.
Marketing a product takes a lot of work. To reach as many people as possible takes time and, depending on the medium you use, a lot of money. Mass mailing has proven to be effective even though the studies show you get only a 2% return.
The main basic principle then is REACH THE PEOPLE and keep it simple.
Sound advice and information but how would it applied to real estate ads and marketing descriptions?
Guru Spotlight |
Jennifer Mathes, Ph.D. |