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The first thing you need to do when considering a direct mail campaign is to make sure you have the right mailing list. If you are trying to sell electric razors, your list should not be twenty year old women with no families. Your target audience should be either thirty-fifty or sixty year old married men with disposable income. OR you might choose thirty-sixty year old MARRIED women and design your sales letter for the women to buy the product as gifts for their husbands. See what I mean? Your list is the most important aspect of your direct mail campaign. Doesn't matter how great your letter is if you're not talking to the right audience. Get good lists at http://infousa.com.