Use Correct Mailing List

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Direct Mail Marketing and other Advertising topics.

The Most Important aspect of Direct Mail?

Use Correct Mailing List

The first thing you need to do when considering a direct mail campaign is to make sure you have the right mailing list. If you are trying to sell electric razors, your list should not be twenty year old women with no families. Your target audience should be either thirty-fifty or sixty year old married men with disposable income. OR you might choose thirty-sixty year old MARRIED women and design your sales letter for the women to buy the product as gifts for their husbands. See what I mean? Your list is the most important aspect of your direct mail campaign. Doesn't matter how great your letter is if you're not talking to the right audience. Get good lists at http://infousa.com.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Advertising Tip Site? Request a Tip Now!


Guru Spotlight
PJ Campbell