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If you have a website, and you have considered using the FREE banner exchanges out there, but were not sure of the effectiveness, do consider again. If you use them correctly, they can be somewhat effective. After all, it is free. When you choose a program, don't stop at one. Choose at least 4, putting their link code on the same page. This allows you to quadruple the potential page views, bringing you more response. Make sure your own banner looks more like text, and calls for an action (like click here for more information) and you will have better click-thru results.