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What's the first step you should take in creating great customer service? ASK! Ask your customers in mail, by phone, or in person if they received the kind of service they wanted from you or your store, if their product is performing as expected, etc. Sounds simple, but it is often forgotten. And that is exactly how your customer feels--forgotten. Bottom line, FOLLOW UP on your sales to see how the customer is doing after the fact.
|Jennifer Mathes, Ph.D.|