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Okay, so you've written a few articles about the nature of the business you're in. You've got a smashing byline, but where do you publish your work? The easiest place to start is ONLINE. There are thousands of email newsletters and websites looking for content about everything from recipes to business promotion. On Yahoo Groups alone, there are a dozen lists that you can join and submit your articles to the list. Publishers who belong to the list choose from the articles and publish them in their newsletters and websites. You can do a search at Yahoo groups for "writers" "articles" "publishers" and see what comes up. You can also check out the website http://www.ideamarketers.com a free website for publishers and writers to get and post content.
Want your new and existing customers to think you really know what you're talking about? Then write an article about an area of your expertise. This article should not promote or push your product, only give much-needed information to your audience. In a byline paragraph, you can include links to your website and a mention of your service or product. You can even bargain with publishers to publish your work in exchange for this byline, should they be on a restricted budget. It helps them with content, and it helps you with contacts.