March 17, 2006, Newsletter Issue #8: Less is More

Tip of the Week

You sit down to your blank page (or screen) to design your newspaper ad. Wow, you´ve got so many different offers. You want to sell everything you have in your one column, 5 inch ad. Don´t. Pick one product or one service. Customers get confused when you start bombarding them with too much information. Pick one. Sell it.

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Jolyn Wells-Moran